Feminine Rose

According to WGSN’s SS25 print forecast, “Artistic Garden,” hand-rendered techniques will be applied to floral prints across all markets. With the lasting buzz of Barbie, the apparel market is embracing hyper-femininity, showcasing shades of pink and the use of romantic flowers. Feminine Rose takes inspiration from the brand “Love Shack Fancy”, whose prints have a strong vintage-inspired aesthetic, with nods to the Victorian Era with the use of romantic florals. The brand consists of delicate colors and hand-painted flowers. The collection features shades of dusty rose, various pastels, and rose prints, which take inspiration from Rococo florals. By limiting the collection to only rose prints, the three prints from one another differentiate through color proportion and scale. Feminine Rose aims to resonate with women who embrace their femininity through their fashion choices and seek garments that make them feel beautiful and comfortable in who they are.